Royal Special Vodka
Industry
Architecture
Client
Royal Special Vodka
Service
Communications Strategy
Year
2023
Royal Special Vodka introduced a new category in Myanmar—the first locally made vodka by Grand Royal. The campaign’s objective was to establish vodka as a fun, social, and premium choice while making it accessible to young, energetic consumers nationwide. The brand positioned itself as modern, exciting, and refreshing, aligning with the lifestyle of a new generation of drinkers.
World Vodka Day Launch Video: To introduce Royal Special Vodka in a bold and premium way, we created a CG-driven launch video in collaboration with local CG artists. The video highlighted the natural ingredients used in the vodka, reinforcing its purity, craftsmanship, and authenticity under the Grand Royal brand.
Making Vodka Look Delicious: A series of aesthetic-driven short clips was crafted to showcase the clarity, smoothness, and refreshing essence of Royal Special Vodka. By using close-up shots of vodka and its ingredients, the videos emphasized its premium quality, crisp taste, and natural appeal.
Key Visual: Summer, Fun & Friends: The key visual direction, developed by me, focused on a summer-style, fun atmosphere, portraying groups of friends hanging out in a funky, energetic mood. This visual identity reinforced the brand’s young, social, and refreshing personality, making it instantly appealing to its target audience.
Our social media marketing strategy focused on building Royal Special Vodka as a fun, energetic, and socially engaging brand. We crafted visually appealing content, interactive posts, and short-form videos to highlight the vodka’s premium yet approachable identity. By leveraging user-generated content, community engagement, and targeted paid campaigns, we maximized brand visibility and connected with young consumers nationwide. This seamless integration of content, engagement, and strategic advertising helped position Royal Special Vodka as a trendsetting choice in Myanmar’s alcohol market.
The communication strategy and visual production were seamlessly aligned, creating a cohesive and impactful brand presence. This synergy made it one of my favorite projects, where strategy and creativity came together perfectly.
