The First Flip

Overview: The launch of the first Samsung Galaxy Z Flip in Myanmar aimed to highlight more than just its foldable design—it needed to feel stylish, modern, and aspirational. To achieve this, we created an editorial-style campaign that blended technology with high fashion, making the Z Flip a statement piece rather than just a smartphone.

Strategy & Execution: We worked with a fashion Creative Director and a team of models to craft a visual story that positioned the Z Flip as an accessory that fits effortlessly into a stylish lifestyle. Through carefully selected styling, colors, and set design, we mirrored the phone’s sleek, bold aesthetic while subtly reinforcing its premium feel. To strengthen its appeal, we used fashion-forward elements and well-known personalities to connect with trend-conscious consumers. The goal was to show that the Z Flip wasn’t just about functionality—it was about self-expression, confidence, and modern elegance.