Honor Myanmar

We developed an integrated creative campaign for the HONOR 90 and HONOR 90 Lite, with me leading the strategy and execution. Together, we crafted key visuals, communication messaging, a high-impact launch event, and engaging Point of Sale (POS) materials.

Our approach combined strategic storytelling with visually compelling assets, showcasing the smartphones’ cutting-edge features and premium design. By aligning all touchpoints—digital, retail, and experiential—we delivered a cohesive brand experience that drove awareness, engagement, and sales.

For the HONOR 90, we crafted a key visual that exuded elegance and sophistication. The styling, color palette, and composition were designed to reflect a premium and refined aesthetic, aligning with the phone’s high-end features. The editorial version of the key visual further emphasized grace and luxury, making the device appeal to users who appreciate a stylish yet powerful smartphone.

This HONOR 90 Lite key visual presents a futuristic and fashion-forward aesthetic, with a sleek and modern composition. The model’s confident pose, paired with the flowing ribbon-like element, adds a sense of movement and innovation, reinforcing the phone’s contemporary appeal. The metallic blue tones, combined with structured styling, create a high-tech yet stylish visual identity that resonates with a trend-conscious audience. The overall design highlights a bold and dynamic feel, making the device stand out as a statement piece in both fashion and technology.

Live Launch Event & Social Media Broadcast
To create a strong market entry, we hosted a high-energy launch event, featuring product experts, brand ambassadors, and live demonstrations. The event was re-recorded and streamed on social media, extending its reach and impact. Through engaging discussions and interactive content, we captured audience interest, generating buzz across platforms.

Point of Sale Materials (POSM) Development
We created banners, posters, and product stands to showcase the HONOR 90 and 90 Lite in retail spaces, making sure the branding felt clear and visually appealing. The retail display materials highlighted key features like the 200MP ultra-clear camera, eye-comfort display, and powerful performance, helping customers understand the product at a glance. Everything was designed to match the digital campaign, keeping the messaging consistent and making the in-store experience feel connected to what customers saw online.